Bulk messaging — a usual communication channel for bank clients, credit institutions, payment services, and insurance companies. The percentage of reading the SMS messages reaches up to 100%. And that is why mobile marketing is the best way to affect the target audience.
Enhancing the work efficiency
The payment timing reminders will reduce the credit debts. Bulk messaging will help to reduce the workload of the call center operators.
Customer base differentiation
Send messages to borrowers about new rates on credits, to credit card holders about an increase of grace period, and to payment cardholders about cashback options.
We have created a backup link to completely exclude any system failures, which in case of need will take up part of the load.
Immediate notification about all the account transactions increases customer loyalty and is perceived as a sign of transparency and excellent service.
|Expenses for SMS campaign||31 950 uah|
|— The number of sent messages||50 000|
|— The cost per one text message||0,639 uah|
|Client's income||111 700 uah|
|Clear profit||79 750 uah|
|ROI ( 79750 / 31950 ) x 100%||249%|